Local
Respect of local heritage and history, strong local presence and understanding of the consumer and customer needs, as well as active enactment in local communities. Our products are proudly produced in Latvia.
Positivity
Positivity means attitude and behaviours towards people and issues. Positivity manifests as courage to do things, willing to take risks, experiment, openness, transparency, and having mindset focused in learning, development and growth.
Respectful
Respect means attitude and behaviours towards people, community, and the planet. We are committed to upholding high ethical standards and maintaining integrity in all aspects of our operations.
Agile
Agility means ability to respond to market changes, innovate actively in product development, maintain open communication with customers, be flexible and adaptable, and work collaboratively.
Our strategy at a glance
Mission
To proudly provide moments of enjoyment
Values
- Local
- Positivity
- Respectful
- Agile
Vision
The most wanted multi-local beverage house
Ambition
- People powered excellence
- 10 million moments of enjoyment every day
- Towards planet positive impact
- Profitable growth
Building blocks
Profitable core
Multi-Bevarage growth
International branded growth
Passion for our people
Respect for planet
Data as an accelerator