At the start of a new year, more than 2,400 people have already participated in the 2-month Performance Challenge for starting a healthy and active lifestyle, following certain sports activities and healthy nutrition plans.
In January 2016, the Performance Challenge, a campaign promoting a healthy lifestyle, which has not yet existed in Latvia, but is very popular in the world, was launched. In the first weeks, the number of participants who applied for the challenge is significant – 2,400 people are ready to start a new and healthy lifestyle, publicly reporting on progress and results. The aim of the campaign is to support and help people to live an active and healthy life, as well as to help understand the contribution of a balanced diet to a healthy lifestyle, as an integral part of protein-enriched products.
The mechanism of the campaign provides that people who want to improve their physical shape – weight loss or increase in muscle mass – register on the campaign website challenge.lv regularly following the advice of the trainers and nutritionists involved in the campaign, the diet and sports activity plan for each day of the 60-day period, the campaign participants follow up and report on their achievements on social accounts. At the end of the campaign, the participants who achieved the most remarkable results will take part in the final event at the sports club, where the winner will be determined in person and will receive a cash prize of 1,000 euros.
2,400 participants have registered in the campaign since January 1, and in total, the healthy lifestyle tips published on the campaign website have been read 15,000 times. On the other hand, more than 300,000 people were contacted on the Facebook page of the campaign, which is half of the users of the social network Facebook in Latvia. The great response to participation in the campaign can be explained not only by the beginning of the year, when many commit to a sporty lifestyle, but also by the general lifestyle trends of society, when a healthy and physically active lifestyle becomes an integral part of our daily life.
The campaign is an initiative of Protein Performance, the leading brand in the lifestyle drink category. Protein Performance is a protein drink that acts as a new generation snack and can be used as part of a full meal to get your daily dose of protein. It also serves as an excellent support for training, restoring strength reserves and promoting muscle mass growth. Protein Performance is a functional drink based on high-quality natural milk with reduced lactose content and vitamin D, the drink does not contain gluten. Currently, the drink is available in two flavors – banana & chocolate and strawberry, packed in a convenient 0.33l tetrapack.
Campaign Resources:
www.facebook.com/performancechallenge
www.instagram.com/protein_performance
