Every year, the international marketing and consumer research company “Nielsen” identifies the most successful new products. “Nielsen”, using the sales indicators in the national retail chains and evaluating the opinion of consumers, found out that in 2019, from the range of new fast-moving products, consumers rated the first place and awarded the title “New Product of the Year 2019” to the “Latvijas maiznieks” line “Latvijas Graudu” sourdough bread with sprouted grains and seeds, and the second place – to the wholemeal bread with sprouts of the same line grains and seeds. “Lido Special Beer” produced by “Cēsu alus” won the third place in the list of the three most successful novelties in Latvia. “Lido Special Beer” has become the most popular new beer in Latvia in 2019. The beer is brewed in the “Cēsu alus” brewery according to the traditional “Lido” aldar recipe.
“Nielsen” annually analyzes and evaluates 20 groups of the most important categories of food and household goods. In the first stage, the three most requested new products in each category are selected. In the second stage, buyers determine the products that are most in line with the trends – whether the product has been noticed, purchased, evaluated and whether it has been purchased again. The winning product of the year is determined by an index created based on objective turnover data, as well as individual customer evaluation.
By summarizing the research results of both stages in one index, based on objective turnover data and individual customer evaluation, Nielsen recognized the best new products last year in the dairy product group: curd cheese “Kārums” of the “Food Union” concern in Belgian chocolate glaze with chocolate pieces, in the ice cream segment “Food Union” ice cream “Pols Bubble gum” with pieces of marshmallow in a golden homemade waffle cone, in the meat processing group “Linas Agro Group” chicken hams “Ķekava” in a special gourmet marinade.
On the other hand, “Royal Unibrew” (“Cido group”) lightly carbonated soft drink “Mangaļi Vitafruit” with apricot-jasmine flavor and vitamin B6 was recognized as the best in the non-alcoholic beverage group, “Rīgas Melnais Balzams Espresso 40%” in the “Amber Distribution Latvia” category of spirits and wine. Meanwhile, the “Laima” brand marshmallow “Maigums” with raspberry filling produced by “Orkla Latvija” was recognized as the best in the sweets category, and the “Paulig Classic In-cup” ground coffee in the coffee, tea and cocoa category was recognized as the best.
In the category – sauces, spices and powders, free-range brown eggs of the brand “Eva” of Latvia’s largest producer of eggs and egg products “Balticovo” were recognized as the best product, while “Ādažu Classic” potato chips with reduced salt content of “Orkla Latvija” were recognized as the best snack. In the chilled, frozen food category, Russkoje More Russkoe More Surimi sticks with crab flavor are the highest rated, and in the pet care category, Nestlé dry food for sterilized cats with salmon and wheat Purina One Bifensis.
“Kellogg’s Frozen” breakfast cereal with natural strawberry flavor was recognized as the best in the cereal products and functional bar group, “Nutricia Milupa” whole grain oatmeal with apples in the baby food segment, and “L’Oreal ElVital Dream Length” shampoo for long, damaged hair in the personal hygiene segment. “Grigeo” toilet paper “Grite Blossom Camomile” was recognized as the best last year in the category of paper products, and “Henkel” toilet block “Bref Beautiful Japa” in the household products group. Meanwhile, “Henkel Persil Discs 4in1” capsules for washing laundry were recognized as the best among detergents.
