On February 3, the laureates of the “Latvian Beer Year Awards 2016” were honored in a solemn ceremony at the Dikli Palace. Similar to previous years, the joint-stock company “Cēsu alus” received awards in several nominations, this year going after the award three times.
“Cēsu alus” received the “Latvian Beer of the Year Award 2016” in three nominations:
– The biggest increase in exportsand search for new export markets;
– Advertising image of the year, evaluating the “Brūža beer” brand advertisement featuring “Cēsu alus” Chief Brewer Māris Grambergs. “Brūža beer” series, since its creation, has won a stable position among the most popular brands in the Latvian beer market in just 2 years;
– The most environmentally friendly company, because it makes regular and stable investments in the modernization and development of the company, investment in its city and socially responsible business. JSC “Cēsu alus” was presented with a Letter of Appreciation to the LR VARAM for the reduction of CO2 emissions in the atmosphere.
The “Latvian Beer of the Year Award” was established six years ago by the association “Alus brārība” to honor the professionals of the brewing industry, to strengthen the self-confidence of those working in the industry, as well as to promote the development of the traditions of beer production and consumption, and to popularize the industry’s contribution to the growth of the country’s economic life and to promote mutual cooperation between breweries. During this time, the “Latvijas alus gada balva” became the most important event of the year for Latvian beer producers, where the best achievements are highlighted.
