The national competition “The best packaging in Latvia 2021” has ended, within the framework of which several “Cēsu alus” product designs received an evaluation in the “Commercial packaging for drinks” category – 2nd place for the packaging of “Cēsu Premium beer” and “Brūža Wheat beer”, and 3rd place – for the packaging of the soft drink “Dārza lemonade”.
In addition to the jury’s evaluation, we also received recognition from the supporters of the competition – “Latvijas päkajumu asociazione” expressed appreciation for the purposeful transfer of “Brūža Rudzugrauda alus” packaging to the deposit system – by replacing the specially designed glass bottles with BBH bottles, while “LLU Department of Technology and Knowledge Transfer” expressed appreciation for the artistic magic and freedom of the non-alcoholic drink For the “Dārza lemonade” package.
Eva Sietiņsone, chairman of the board of “Cēsu alus”: “This year, we have rebranded several products, as well as invested in the development of new products, so we wanted to submit the designs of our customers’ favorite products to the evaluation of a professional jury. We care equally about the excellent taste of our products, as well as modern product design in line with the trends of the beverage market. We are especially happy about the evaluation of the beer brand “Cēsu Premium” – its new label and design are dedicated to our for the city – Cēsis. In the design of the label, we are proud of the ancient traditions of our city, the inspiring people and our modern brewery.”
The design of the “Brūža Rye Beer” label was created to highlight the beer brewing traditions, skills and decades of brewing experience of brewmaster Mārs Gramberg. Taking care of the conservation of natural resources, the goal of “Cēsu alus” is to increase the proportion of reusable bottles, therefore, in 2021, the specially designed bottles of the “Brūža beer” line were replaced with BBH bottles, which are more common in the market and can be handed over at container acceptance points, as well as they will be easily handed over to the deposit system.
The design of “Dārza lemonade” labels is artistic, free, untamed. Every taste and every label is like an adventure, like a discovery. New in 2021 – “Dārza lemonade” with refreshing quince-rhubarb flavor.
In total, 22 contestants participated in the “Best packaging in Latvia 2021” competition this year, submitting 45 packages and package series for evaluation. The national competition for the best packaging in Latvia has been held since 1996, and packaging orderers and packers, packaging designers and manufacturers can submit their works every year. Submitted works are evaluated by both industry professionals and consumers – in person at exhibitions, as well as on the Internet, and evaluations are also given by contest supporters. The results of the competition are available here: http://www.packaging.lv/labakais-iepakojums-latvija/labakais-iepakojums-latvija-2021/
