At the beginning of 2016, JSC “Cēsu alus” started a social campaign Performance Challenge with the aim of promoting a healthy and active lifestyle among Latvian residents – the campaign participants challenged themselves to positive changes by focusing on active sports and a balanced diet.
On April 9, the finals of the Performance Challenge were held at the Veselipas Fabrika sports club, and the winner of the competition – the young veterinarian Pauli Nartiš, who achieved remarkable results during the competition – Paulis lost 15.6 kilograms of excess weight in 60 days, and on the day of the finals of the competition, he had already lost 18 kilograms in total.
Fitness trainer Andris Krūmiņš, Performance Challenge winner Paulis Nartišs, AS Cēsu alus Head of Trade and Marketing Gustavs Zatlers
The population’s desire to improve their health and quality of life is evidenced by the considerable number of registered participants of the Performance Challenge campaign – more than 3,100. Following a physical activity plan and a daily diet supplemented with protein-containing drinks, the participants reported on the progress in improving their physical shape by publishing pictures on social accounts. The most active participants posted pictures on their Instagram accounts, where a total of almost 4,000 pictures were published with the hashtag #PerformanceChallenge.
Milk protein drinks are a relatively new but rapidly growing segment of the lifestyle beverage market. The Performance Challenge campaign was organized by Protein Performance, the leading brand in the lifestyle beverage category, to educate the public about the importance of a balanced diet, emphasizing the role of protein in nutrition.
Protein Performance is a protein drink that acts as a new generation snack and can be used as part of a complete meal to get your daily dose of protein or protein. It also serves as an excellent support for training, restoring strength reserves and promoting muscle mass growth. Protein Performance is a functional drink based on high-quality natural milk with reduced lactose content and vitamin D, the drink does not contain gluten. Currently, the drink is available in two flavors – banana & chocolate and strawberry, packed in a convenient 0.33l tetrapack.
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