Promoting local patriotism, Cēsu alus, the largest brewery in Latvia, has created a unique beer series, Alus Tavai gorodai, which has a collector’s value due to the cultural and historical themes depicted in the series. The series includes 4 historical regions of Latvia and the 15 most beautiful cities, determined by the citizens’ vote.
Enriching the beer culture and the traditions of enjoying beer, Cēsu alus is implementing an ambitious campaign this summer, the aim of which is to increase citizens’ self-pride for the country and the cities of Latvia. At the end of 2013, in the social network campaign “Our pride”, Cēsu alus invited residents to suggest places in Latvia that we are proud of. 20 thousand inhabitants participated in the campaign and shared their favorite places in Latvia. Promoting love and pride for their native land, 15 of the most popular places and cities are included in the beer brand Cēsu Premium’s Beer for Your Town series.
Eva Sietiņsone – Zatlere, chairman of the board of JSC “Cēsu alus”, Eva Sietiņsone – Zatlere: “We – the people of Cēsis – are proud of the long tradition of beer production in Cēsis and the magnificent medieval castle complex. We have made sure that every city in Latvia has places that its residents are proud of. Beer, as sung in Latvian folk songs – has often been a witness to the passage of time and Latvians’ various honors – Beer is for your city like history and a cultural heritage testimony to the respect and love of the people of Latvia for this land, this country.”
The Beer for Your City series is comprehensive in the beer segment – it includes collection bottles, cans and beer glasses. Both the amount of attributes included in the series and the cultural-historical themes form the value of its collection. The series includes bottles of Cēsu alus, the leading beer brand and the most popular in Latvia in 2013 – Cēsu Premium beer bottles with labels of 15 different cities, Cēsu Premium cans with maps of four historical regions of Latvia – Vidzeme, Kurzeme, Latgale, Zemgale. The series also includes a collection of four beer glasses with the design of historical regions of Latvia.
A detailed description of the campaign and a list of all the cities included in the series can be viewed on the website: www.alustavaipilsetai.lv
For information: For several years now, Cēsu alus has been implementing public engagement campaigns under the name of the company’s leading beer brand Cēsu Premium, which are each year dedicated to a fact important to Latvian society and to strengthening the values of Latvianness. In 2012, it was a series of cans dedicated to the values that characterize Latvia Cēsu Premium National Edition, 2013 – in the year of the Song and Dance Festival – supporting the Latvian song and dance traditions, the Cēsu Prize Fund and the series of cans Par džimu and Par Deju were created. In 2014, it is the Beer for Your City campaign, which is dedicated to the cities and historical regions of Latvia.
