Brewery “Cēsu alus” has concluded a cooperation agreement with the world’s largest brewer “AB InBev” – it provides that from January 1, 2022 “Cēsu alus” will acquire the right to sell the world popular “Corona” beer in Latvia.
Corona is the world’s most exported Mexican beer in glass bottles, sold in more than 180 countries, and has gained worldwide fame for its unique way of serving and enjoying with a slice of lime. “Corona” is one of the most popular non-European beers in Latvia, its sales have doubled in the last six months.
Eva Sietiņsone, chairman of the board of “Cēsu alus”: “By combining the strength of the “Corona” beer brand and the wide sales network of “Cēsu alus”, we have become a strong cooperation partner in Latvia. This cooperation will enrich the Latvian beer market and provide great added value to our product portfolio. “Corona” beer is also particularly popular in restaurants and bars, and we see its development potential in the HoReCa sector.”
“AB InBev” is the world’s largest brewery, which brews more than 25% of all beer produced in the world. It sold 53 billion liters of beer in 2020 and boasts a portfolio of more than 500 brands, including brands such as Corona, Budweiser, Stella Artois, Leffe, Becks and Hoegaarden.
Ljuba Poutnikova, AB InBev Regional Manager in the Baltic States: “On behalf of the AB InBev company, I would like to express great satisfaction for the opportunity to cooperate with the strongest beverage producers in the Baltic States – and in Latvia it is clearly the Cēsu alus brewery. Cēsu alum has a professional and strongly developed sales network, and the company is fully familiar with the local beer market. These are the advantages that allowed us to make the best choice for cooperation to promote “Corona” brand development in Latvia.”
“Cēsu alus” has so far represented the internationally recognized beer brand “Warsteiner” in Latvia, and from January 2022, the popular Mexican beer brand “Corona” will also complement the product portfolio. “Cēsu alus” sold 70.8 million liters of beverages last year, of which more than 60% was beer.
